BallyLove # 2 Capsule Collection

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Bally Love is a collection of pieces including shoes, accessories and ready-to-wear, designed by an internationally recognised artist from the field of contemporary art in partnership with Bally's Creative Directors, Michael Herz and Graemer Fidler. In-line with Bally's philosophy of innovative design and craftsmanship excellence, this special capsule collection  is powered by love and dedication to fashion, art and creativity. New York-based Swiss artist Olaf Breuning was the chosen artist for BallyLove # 2. 

Inspired by vintage Bally posters which reminded Olaf Breuning of his own 2010 "Marilyns" project, he began the process by creating a special inspiration image of Bally, which was presented for the first time in the Art Collectors Lounge at Art 42 Basel iin June. The artist covered five models with white paint and fitted them with wigs, shoes, gloves and handbags all made of masking tape which he then painted in vibrant Bally spring colours. The models were then placed side-by-side and photographed in his studio in front of a black background. This portrait became the starting point for the BallyLove # 2 Collection.

The capsule collection will be available in Bally Pavilion from April 2012.